About B-I-Y


Bake It Yourself

The Cake Decoration Specialists

Retail   |    Classes 


Owned by Cheryl Chee, Bake It Yourself’s headquarters is in Singapore and it operates its retail store, ecommerce and school in Singapore. Since its founding in 2003, Bake It Yourself has grown from strength to strength and is now the market leader for cake decorating in Singapore.

Bake It Yourself (B-I-Y) pioneered an all-in-one shopping concept in Singapore which revolutionized the cake decorating industry by enabling everyone, from hobbyists and amateurs to cake artists and pastry chefs, to create customized cakes through providing the 3 basic elements – training, tools and ingredients for the cakes. As a result, B-I-Y has facilitated the development of a new industry of cake decorators which are outside of the traditional hotel and bakery providers.

Bake It Yourself started by selling beautiful ready to use edible decorations to hotels and bakeries. However, so many hobbyists requested for these products that the Bake It Yourself retail store in Singapore was established in 2005. Originally a small store specialising in cake decorating equipment, operating within a 1000 square foot ground floor of a shophouse, it soon expanded to occupy the second and third floors of the shophouse, It also started conducting intimate, personalized classes for regular customers. Within 5 years, Bake It Yourself Course Centre has become Singapore’s Wilton authorized centre, conducting the world famous Wilton Method of Cake Decorating Courses, as well as more than 40 popular decorating and baking courses. B-I-Y’s students and customers also started to extend to tourists from neighboring countries

Bake It Yourself celebrated its 10th year in business in 2013 by relocating into a shophouse within the business district of Singapore. Our expanded retail store now occupies 2 floors and offers an even wider range of products than we ever did before, and our course centre located on the top floor, offering the most comprehensive class curriculum ever. 

B-I-Y is the distributor for the world’s top cake decorating brands – Wilton, PME, JEM, Jamaree, Silikomart, and we have formed lasting alliances with top industry leaders, such as Kenwood, Gaggenau, Cake and Craft Magazine.

Bake It Yourself will always be a community of cake decorators to share and grow their love of cake decorating, and develop and enjoy long lasting friendships based on common interests. We are proud to support the development of Sugarcraft, many of our customers and students have gone on to become professional cake artists, instructors and even retailers. We have grown with our customers. Many companies talk about making their customers successful but we are in the business of supporting our customers’ success.