The Bake It Yourself Store (B-I-Y) - Where are we? Who are we?

For those of you who have not visited our store, click here for a visual walk-through (courtesy of Boostprint Educational Production)

If you are on our store mailing list, or if you have ever emailed to the Store, chances are you have probably been exchanging emails with me. I am Cheryl Chee, and I own and run The Bake It Yourself Store. I started baking and decorating cakes more than ten years ago, and my delight for this wonderful hobby has grown stronger with time. The creation of The Bake It Yourself Store is the culmination of my love and enthusiasm for this amazing craft, and like all enthusiasts, I want to share what I love with all my customers and students. I believe in only carrying items of excellent quality that I love to use myself, because I know that well-made tools and decorations make a big difference in achieving exceptional results. i also write articles on cake decorating in magazines, and you can read these articles in the website (see "Articles" under the How-To Guides).

I have developed The Bake It Yourself Cake Decorating Courses and Workshops with the same philosophy - to share the wonders of cake decorating. Through the years, I have happily witnessed this same enthusiasm blossom in my students and customers, and many have expanded their love of baking and cake decorating into creating their own bakery or custom order cake businesses!

Customers and students love the Store for it's welcoming and homely atmosphere, friendly service and expert advice that our team can provide. This is possible only becuase I have been super lucky in having an outstanding team who shares my love in baking and cake decorating, and who put our customers and students needs above all else.

We have, we believe, the world's best customers! Many of our regular customers have become our friends, who sometimes call us or just pop by the Store for a chat. I believe that is what makes our Store so different from other stores - our customers and students feel a real interest in the well-being and growth of the Store, and that all of us (B-I-Y folks, customers and students) are part of a big team. The store has become a place that I've always dreamed it would be - a place where people come to spend time, browse, meet their friends, and just chat. It’s fabulous!

If you wish to comment about the Store, give us your recipes, ask questions, exhange tips, or just share something about yourself, do email me at cheryl@b-i-y.com. I'd love to hear from you!. Emails sent to this address may be published on this website.